If you like beer sponsorship being a part of your favorite baseball team, you are going to be pumped. Two iconic brands are on the comeback trail. An agreement between Iron City Brewing Co. and the Pittsburgh Pirates was announced. Iron City will serve as lead sponsor of the Pirates Skyblast fireworks and music series.
It’s a smart move on the part of both companies. Iron City will be involved with three of the biggest dates on the Pirates schedule. For the Bucs it’s a grand slam. Any big league team must have a connection with the hometown beer, especially with some of the iconic items produced by Iron City in the past like the ’79 commemorative cans and countless collectables celebrating the Bucs.
The events that Iron City will sponsor begin June 11 with Huey Lewis & the News, followed by concerts with .38 Special (July 9) and Train (August 6). The agreement also grants Iron City and the Pirates rights to use each other’s name and logos in advertising and marketing materials to drive business for each organization.
Iron City products will be prominently advertised throughout PNC Park. The Pirates and Iron City will conduct joint pre- and post-game marketing initiatives inside and outside the park to engage consumers and drive support for both brands.
It’s cool to think that two icons in Pittsburgh are finally back together.
“The Pirates are very pleased to partner with Iron City and look forward to working with their new leadership on re-establishing the great partnership that existed for decades between our two organizations,” said Frank Coonelly, President, Pittsburgh Pirates.
Last month we read that Uni-World Capital, L.P. (which is an equity firm from New York) had finalized a deal to purchase Iron City Brewing Company. With Iron City and the Pirates back together, let’s trust that a can celebrating a championship isn’t that far away.
Doesn’t everyone love a comeback story?
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