Fake Headline of the week:
Iconic Brand Guarantees Great Looking Hair Again this MLB Season
BRADENTON, FLORIDA–(Marketwire – Feb. 26, 2013) -
Editors Note: There is a video and a photo associated with this press release.
Head & Shoulders®, official shampoo of Major League Baseball, today announced Pittsburgh Pirates pitcher, Kyle McPherson, is the newest member to join the brand’s ambassador team, which includes Associated Press Defensive Player of the Year, Troy Polamalu.
With incredible on-field talent, a sincere attitude and, not to mention, great looking hair, Kyle was an easy choice for Head & Shoulders as the brand continues to add to its roster from the stable of Major League Baseball. Representing the brand throughout the 2013 MLB season, Kyle trusts Head & Shoulders to keep his hair in the game. The big-right hander has never had a problem keeping his head in the game. ”I rely on Head & Shoulders to clean my scalp for great looking hair so I can give 110 percent, both on and off the diamond.”
Kyle will be featured in an exciting, integrated campaign sometime in the future that will include traditional advertising, public relations, a dedicated Head & Shoulders for Men MySpace fan page, in-store displays at small retailers, and a consumer engagement movement.
With this MLB relationship, Head & Shoulders continues to connect with people via their passion for sports. “Sports are a common ground for the people who use our shampoo and having genuine and likeable star athletes like Kyle and Troy can help guys become more aware of the importance of hair care and grooming,” said Noah Buddie, North America Brand Manager of Head & Shoulders.
Some exclusive pics from after the press conference obviously show the humbled McPherson letting the news sink in a bit.
A screen grab from the commercial promoting the website.
A pretty cool story for McFear. We’re happy for him.